Concept Design: Cillian Brewing Co.

"These three can designs are exceptional and make for great consistent branding across your packaging."
- Seth Cortright, Professor of Graphic Design and Multimedia, College of Marin

Student Project: Beverage Can Design & Branding

Objective: Design a beverage can and packaging that captivates the consumer through unique and visually appealing branding

Design Process:
I researched dozens of variations of packaging before I finalized my concept. I'm influenced by movies and TV, and I enjoy a play on words. Oppenheimer, one of my favorite movies this past year, became Hoppenheimer. The rest fell into place after that. I chose to emulate movie and TV posters of one of my favorite actors, being careful to use parody to avoid copyright issues. I designed the logo, hops characters, and most of the elements using Illustrator. I then manipulated some imagery in PhotoShop for portions of the design.

Color Theory: For the Hoppenheimer can, I chose warm, citrusy colors to emulate the flavor of a citrus wheat. For Peaky Blenders, I chose neutral browns that reflect the hue of the beer, which is dark brown and creamy tan. For 28 Pubs Later, I used red, black, and white to pay homage to the classic movie poster for which the beer parodies.

I feel this is one of my strongest pieces of work. I can easily see these three beers on the shelves, attracting the targeted consumer of males, ages 21-49.