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Illustrator: Coffee Packaging
Project type
Illustrator
Date
October 2023
"...well illustrated and enhanced by a fantastic color palette...well composed and feels like a quality product."
- Seth Cortright, Professor of Graphic Design and Multimedia, College of Marin
Student project: Package Design
Objective: create a coffee brand and packaging to stand out on the shelves.
Design process: I was inspired by mornings spent on Lake Tahoe, drinking coffee and watching images reflect on the water. For the company name, I used the first two letters of my first and last name. When the letters are capitalized, they reflect symmetrically. I worked through several design concepts for BOKO until I came up with the finalized logo. I then illustrated a mountain lake scene, using geometric shapes and used effects to create rippled reflections.
Color theory: I chose a cooler palette for the landscape and water, which I contrasted with a warmer palette for the sunrise.
I enjoy branding and concept design, especially for packaging products.
